J Howard Miller created the iconic “We Can Do It” poster, also called Rosie The Riveter, in 1943. Before the creation of the poster Miller was not a notable artist. He studies at the art institute and Pittsburgh and was hired by Westinghouse Electric to create a poster to boost the morale of women workers during World War II. The poster was not seen by the public very much during the 40s but resurfaced later in the 80s during the second wave of feminism. An interesting thing to consider is the idea of how the author establishes ethos. The author, a male artist, has nothing in common with woman working an industrial job. However, the author never makes themselves known instead they take the role of Geraldine Hoff Doyle, a factory worker who modeled for the poster. The poster depicts Geraldine saying “we can do it.” This helps to establish an ethos to the reader.
The purpose of this poster is easily evident. It is meant as both a boost of morale to women workers as well as a call for women who aren’t working to start. The woman in the poster Is rolling back her sleeves and flexing. This is meant as an appeal to women’s sense of pride and feminism. Another important part of the image is the text “We can do it”. This text serves as reassurance and morale boost to women workers, but it also seems to imply a sort of subtext. If they can do it, we can do it. This is a sort of call to women who aren’t working in factories already. Rather than appealing to their patriotism it applies again to a sense of pride. The girl in the picture is portrayed as both strong and attractive and this is supposed to also appeal to women because it appeals to a kind of bandwagoning.
These effective tools are why, when resurfaced the picture became so famous and is not the feminist icon it is today
J Howard Miller created the iconic “We Can Do It” poster, also called Rosie The Riveter, in 1943. Before the creation of the poster Miller was not a notable artist. He studies at the art institute and Pittsburgh and was hired by Westinghouse Electric to create a poster to boost the morale of women workers during World War II. The poster was not seen by the public very much during the 40s but resurfaced later in the 80s during the second wave of feminism. An interesting thing to consider is the idea of how the author establishes ethos. The author, a male artist, has nothing in common with woman working an industrial job. However, the author never makes themselves known instead they take the role of Geraldine Hoff Doyle, a factory worker who modeled for the poster. The poster depicts Geraldine saying “we can do it.” This helps to establish an ethos to the reader.
The purpose of this poster is easily evident. It is meant as both a boost of morale to women workers as well as a call for women who aren’t working to start. The woman in the poster Is rolling back her sleeves and flexing. This is meant as an appeal to women’s sense of pride and feminism. Another important part of the image is the text “We can do it”. This text serves as reassurance and morale boost to women workers, but it also seems to imply a sort of subtext. If they can do it, we can do it. This is a sort of call to women who aren’t working in factories already. Rather than appealing to their patriotism it applies again to a sense of pride. The girl in the picture is portrayed as both strong and attractive and this is supposed to also appeal to women because it appeals to a kind of bandwagoning.
These effective tools are why, when resurfaced the picture became so famous and is not the feminist icon it is today
